Why The Woodlands?

Speed to Market

With faster permitting processes and access to highly cooperative development partners, we get projects operational in the time it takes other regions to approve permits.

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The Alight Story

From Impossible to Complete in 13 Months

When Alight needed 180,000 square feet of premium office space with an 18-month deadline, conventional wisdom said a build-to-suit was impossible. Howard Hughes Holdings proved otherwise.

The challenge was clear: deliver move-in-ready space for a major corporate tenant on an aggressive timeline. While exploring options in existing buildings, Howard Hughes proposed something bolder—a custom build-to-suit designed specifically for Alight's needs.

The result? A stunning 180,000-square-foot headquarters delivered in just 13 months—five months ahead of the original deadline.

This is the speed-to-market advantage that sets The Woodlands apart: the infrastructure, expertise, and commitment to make the impossible happen.

Independent Expert Assessment

Faster time to revenue, reduced carrying costs, competitive first-mover advantages in target markets.

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Newmark’s competitive positioning analysis identifies “Permitting and Ease of Implementation” as a key area where The Woodlands “exceeds industry expectations” compared to major competing markets including Dallas-Frisco, Atlanta-Alpharetta, Raleigh-Durham, and Phoenix-Tempe.

Ready to Make Your Move?

From Fortune 500s to growing startups, we’ve guided companies through every step of the site selection and relocation process. Let’s get your project moving in the right direction.

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